IDC: 4.2 million wearables shipped in India during Q1
According to the latest IDC report, wearable shipments during the January-March period in India have increased by over 80% on a yearly basis. The total units shipped for the period were 4.2 million. The wearable product category comprises of earwear, wrist bands and watches.
Breaking down the shipments by product category, earwear topped the chart with 3 million units, followed by wrist bands which stood at 1 million while the watch industry managed only 200,000 shipments.
| Product Category | Q1 2019 shipments (in millions) |
Q1 2019 Market share |
Q1 2020 shipments (in millions) |
Q1 2020 Market share |
Yearly Growth |
| Earwear | 0.8 | 32.8% | 3.0 | 70.8% | 289.2% |
| Wrist Band | 1.4 | 60.9% | 1.0 | 24.2% | -28.0% |
| Watch | 0.1 | 6.3% | 0.2 | 5.0% | 43.3% |
| Total | 2.3 | 100.0% | 4.2 | 100.0% | 80.6% |
| Source: IDC | |||||
Earwear was by far the largest growing sector for the period with an estimated 289% yearly increase in shipments and a near 71% market share of all wearables. Coming in at a distant second is the watch category which grew by 43.4% but only captured 5% of Q1 market share. Wrist band shipments declined by over 28% even though their market share stood at 24.2%.
Breaking down the market share by brands, boAt audio maintained a 23.9% market share in the earwear sector, slightly ahead of Samsung which managed 23.6%. In terms of TWS earphone shipments, Samsung came out in first place, followed by Apple.
Xiaomi was the dominant player in the wrist band market taking a 41.9% share, its closest rival was US-based GOQii electronics. In the smartwatch realm, Huami came out on top with a 22.4% market share, followed by Fossil with 17.9% and Apple with 17.7%.
