HomePod Mini Helps Apple Nearly Double Its Market Share of Smart Speakers and Screens

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Amazon continues to lead the market for smart speakers and smart screens with devices like the Echo Dot and Echo Show, but Apple has nearly doubled its market share in this segment thanks to the HomePod mini, according to research firm Strategy Analytics.

homepod mini thumb feature
Strategy Analytics estimates that Apple shipped 4 million smart speakers in the third quarter of 2021, taking a 10.2% share of the combined smart speaker and smart screen market. Google’s Nest Mini was the top-selling device in the segment, followed by the HomePod mini and Amazon’s fourth-generation Echo Dot, the research firm said.

By comparison, Apple’s market share for smart speakers and screens was estimated at 5.9% in the year-ago quarter, prior to the HomePod mini launching.

global smart speaker smart display market share strategy analytics q3 2021


Apple is at a disadvantage in this particular report, as it does not compete in the smart screen market. In his latest newsletter, Bloomberg‘s Mark Gurman expressed his belief that Apple should launch a larger iPad as a home hub to compete with devices like the Echo Show 15. It’s unclear if Apple will ever release such a device, but Gurman did earlier this year report that Apple was exploring future iPads with larger display sizes.
As for the HomePod mini, the $99 speaker has not been updated since launching in October 2020, beyond getting new yellow, orange, and blue colors. Based on Apple’s increased market share, the current ‌HomePod mini‌ appears to remain a success.

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