Galaxy S22 could have the same aggressive price tag as the Galaxy S21
Samsung’s Fan Edition lineup was introduced last year as a way of bringing the best features of Samsung’s latest Galaxy S flagships to a more aggressive price point. The Galaxy S20 FE was the first such device, and its $699 price tag made it a huge hit everywhere around the world.
But then the Galaxy S21 series launched, and what came as a surprise to many was how aggressive Samsung was with the pricing of the base Galaxy S21 model. It started at $799 in the US, just $100 more than the Galaxy S20 FE and a full $200 less than the Galaxy S21+.
And from what we’re hearing from our sources, Samsung could keep the $799 tag for the base Galaxy S22 model next year. Things can always change by the time Samsung actually makes its new flagship series official, but right now, we’re being told that the smallest of the Galaxy S22 smartphones won’t see a price increase over its predecessor.
Rumor has it that Samsung is hoping to sell as many as 14 million units of the regular Galaxy S22, and a sub-$800 price would no doubt help the company achieve its goals. However, it would mean the Galaxy S21 FE will need to have a really, really attractive price, because being only $100 cheaper than the Galaxy S22 might work against its chances of mimicking the success of the S20 FE.
The Galaxy S20 FE was also only $100 cheaper than the Galaxy S21, but it had the advantage of coming out a few months before the S21 series. The Galaxy S21 FE will barely have a month-long head start, on the other hand.
That said, $100 isn’t exactly chump change so maybe there’s space for both the Galaxy S21 FE and the Galaxy S22 to coexist. We certainly won’t be complaining about having multiple choices in the high-end segment from our favorite manufacturer, and we’re sure most customers won’t, either.
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