Counterpoint Research just posted its analysis on the Indian smartphone market in Q3. Despite the global slowdown, it managed to grow breaking the shipment record with 49 million sold units.
According to the analysts, the significant expansion of the portfolio of the top brands right before the Diwali festive season, which is often associated with discounts on various products, is one of the main driving factors for the record-high shipments. It appears that the Chinese brands like Xiaomi, vivo and Realme got the most out of the Q3 shopping frenzy.
Xiaomi continues to lead the Indian market with a 26% share, despite declining 1 percentage point YoY, whereas Samsung takes the second place with 20% market share – a 3pp decline year-over-year.
Vivo and Realme have recorded the biggest growth compared to Q3 2018 with 7 and 13 pp growth, respectively. Realme’s numbers are particularly impressive as they mean the young company has expanded its market share by over 5 times and increased its net shipments by 6 times.