How’s that for a plot twist? Despite its well documented struggles in western markets, Huawei has managed to top the COVID-influenced Q2 2020 smartphone market. According to Canalys, Huawei shipped 55.8 million phones to Samsung’s with 53.7 million.
Huawei managed to extend its domination of the already recovering Chinese market and now accounts for over 70% of all shipped phones to mainland China. Meanwhile, Samsung’s key markets were disrupted by the pandemic and its sales fell 30% on a yearly basis.
Ben Stanton, Senior Analyst at Canalys, said that “if it weren’t for COVID-19, this remarkable result wouldn’t have happened”. Samsung has less than 1% market share in China where sales rebounded, while outbreaks ravaged core markets like Brazil, India, the US, and Europe.
It’s obviously a unique set of circumstances and it will be hard for Huawei to maintain its lead in the long term as international markets start to bounce back.
Canalys believes that other Chinese manufacturers can use the situation to their advantage and expand its presence in international markets. That will also help them make up for the ground they’ve lost to Huawei in China.