Samsung and mega-popular boy band Bangtan Boys – better known as BTS – have been collaborating on promoting the company’s devices for the better part of this year. But while their partnership started as a fairly run-of-the-mill pairing between a celebrity (group) and a major consumer brand, it evolved into anything but. A couple of unassuming promos hence quickly led to a limited-edition Android flagship, an equally unique pair of wireless earbuds, tens of thousands of pre-orders, countless social media records getting broken again and again.
From there, the Samsung x BTS campaign still managed to keep everyone guessing, touring the Far East and promoting a handful of high-end Samsung smartphones. After a round of laidback and humorous unboxing videos, as well as carefree commentary, this dynamic pairing is bringing us something way more attention-grabbing, choreographed, professionally directed, meticulously edited, and utterly entertaining – not to mention way closer to Jin and Jungkook’s comfort zone than reviewing smartphones. See for yourself:
Samsung x BTS campaign is still keeping everyone guessing what’s next
Besides BTS fan service, this flashy Galaxy Note 20 (Ultra) ad also reminds us the xCloud game streaming service is now at last available globally (well, in countries Microsoft bothered to target) following a lengthy beta testing period.
As for Samsung’s new favorite celebrity collaboration, the company already confirmed BTS will be participating in next week’s unveiling of the Galaxy S20 Fan Edition. Meanwhile, even the original Galaxy S20 line is still riding the momentum of this blockbuster partnership, so it’s highly likely Samsung and BTS continue collaborating for many years to come.