BLU unveils Bold N1 with pop-up selfie camera, $200 introductory price

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US-based purveyor of affordable unlocked smartphones BLU is back with a new offering, only this one is the debut of an entirely new brand. Ladies and gentlemen, meet the Bold N1.

Bold is supposedly going to have a more premium positioning, as a brand, than BLU. That said, the N1 is priced at $250, and you can currently get it for only $200 if you buy from the official website. Act fast though, for this is a limited time offer.

BLU unveils Bold N1 with pop-up selfie camera, $200 introductory price

The phone comes with a 6.4-inch 1080×2340 AMOLED touchscreen with no notch or punch hole. The company quotes a 92% screen-to-body ratio, and the display is covered with Gorilla Glass 5. There’s an in-display fingerprint sensor too. A 13 MP pop-up selfie camera explains the lack of notch/hole punch. It has f/2.0 aperture and the sensor is 1/4″. It has a wide-angle mode too.

On the rear there’s a 16 MP main shooter with the Sony IMX499 1/2.8″ sensor with f/1.8 aperture. 30x digital zoom is available, as well as a dedicated Night Mode that combines three images into one. You also get a 5 MP depth sensor alongside this main snapper, and an LED flash. Video capture is in 1080p at 30fps.

BLU unveils Bold N1 with pop-up selfie camera, $200 introductory price

The Bold N1 is powered by the MediaTek Helio P70 chipset, and it has 4GB of RAM and 128GB of expandable storage. A 3,500 mAh battery keeps the lights on, and it supports 18W Ultra Quick Charge through USB-C with the included brick as well as wireless charging. The N1 is available in Raven Black. Its dimensions are 158.7 x 74.1 x 8.6mm, and it weighs 180g.

Bold’s promise is “flagship-like performance and design at a fraction of the cost”, with “specs that have never existed at similar pricing”. Expect to see only one or two Bold devices per year – a stark contrast to BLU’s modus operandi. The N1 runs Android 9 Pie out of the box, with a guaranteed update to Android 10 coming at some point in the future. You will also receive two years of security updates.

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