BlackBerry phones are going to the big electronics store in the sky – the company just announced that its partnership with TCL will come to an end on August 31. After that, TCL will no longer have the rights to design, make and sell BlackBerry-branded devices.
Existing customers don’t need to worry, as TCL will provide customer service and will handle warranties until August 31 2022 (or as long as is required by your local laws).
The BlackBerry-TCL partnership dates back to 2016 with the first phone, the first wave of devices featured the DTEK50, DTEK60 and BlackBerry Keyone. These were designed and built by TCL and ran secure software by BlackBerry.
Note that this isn’t the end of the road for BlackBerry, the company. It still offers secure enterprise services and owns QNX, a popular OS for automotive applications. Plus, some other manufacturer might take up the BB mantle.
Still, this is the final death knell for a mobile legend, which started as Research in Motion (RIM). Its first product was the Inter@ctive Oager 900, unveiled in September 1996. The “BlackBerry” name is due to the BlackBerry 850 pager from January 1999 whose keyboard reminded the RIM team of the fruit. The last BlackBerry phone prior to the TCL deal was the Priv.
TCL recently started marketing phones under its own brand. It also has the license to use the Alcatel brand until the end of 2024 (Alcatel-Lucent itself is owned by Nokia).