Apple’s Website Erroneously Says Latest iPhone and Apple Watch Costs $777,777 a Month [Update: Fixed]

Apple’s website in several countries erroneously displays $777,777 a month as the price of several products, including all iPhone models, the Apple Watch Ultra, the Apple Watch Series 8, and the second-generation AirPods Pro.

apple website price bug
The bug only impacts Apple’s main product pages, as purchasing a product from Apple’s online store displays its actual price and not $777,777. At the time of writing, the bug is impacting a handful of Apple’s websites, including its website in the United States, Canada, and the United Kingdom.

Update: Apple has fixed the bug on its website and is now displaying accurate pricing on product pages.

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