“The Believe Fan Experience” is a themed tailgate event centred around Ted Lasso. Fans of the show are invited to get their hands on official merchandise, take a ride on the double-decker “Believe Bus,” play games such as soccer darts and participate in contests, watch freestyle soccer performers, and take photos with themed installations.
There will be free food, including Ted Lasso biscuits from the show, prizes, and a live DJ. The first 10,000 arrivals will receive a free “Believe” rally towel.
The first event is being held today at the Banc of California Stadium, Los Angeles, between 4PM and 6PM. The Believe Fan Experience will also be available in Santa Monica on August 7 and Downtown Los Angeles on August 8.