Apple to Buy Older Shows for TV+ in Bid to Challenge Netflix

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Apple is purchasing older movies and shows for its TV+ streaming service in a bid to build a back catalog of content that puts it in a better position to rival the huge libraries available on Netflix, Hulu, and Disney+, reports Bloomberg.

The company’s video-programming executives have taken pitches from Hollywood studios about licensing older content for TV+ and have bought some shows and movies, according to people familiar with the matter.

Apple reportedly plans to keep its television streaming service focused on original shows, and hasn’t bought any huge franchises or blockbusters for its back catalog, according to sources cited in the report. Nevertheless, it’s a statement of intent from Apple and an acknowledgement that successful streaming services like Netflix and Disney+ tend to have a mix of old and new shows to keep audiences coming back.

Netflix for example has thousands of titles that viewers can choose from, while Apple TV+ currently has fewer than 30 original movies and shows in its catalog. As the report notes, however, at $4.99 per month, ‌Apple TV‌+ costs half the price of a standard Netflix subscription, plus it’s free for a year for anyone who buys an Apple device.

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