Apple talks privacy in latest video ad

Apple’s posted a video to its YouTube channel highlighting the company’s commitment to privacy when it comes to the iPhone. The video takes place at night (because that’s when private things happen) and starts with a cityscape which leads up to the phone in your hands.

Apple points out that your smartphone holds more personal information than you have in your house, and that you alone should be able to access that. And even if one does wonder just how useful their heart rate after a run could be to another person with malicious intent, the point stands – it’s your personal data, you should choose what to do with it.


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