Townsend revealed that Apple starts planning future iPhone camera systems about three years in advance of public availability, suggesting that the company began developing the camera systems on the iPhone 13 models as early as 2018.
“The planning has to start about three years ahead, because that’s when we actually fix the specification of the silicon,” says Townsend. “So, for instance, the sensor gets defined at that point and the A15 Bionic processor is also frozen. That’s when we have to begin to talk with Jon and predict the experiences that we want. Obviously when we designed the new ultra-wide lens, we were going to deliver macro photos. But how is that going to work both in stills and video?”
All four iPhone 13 models feature a new Cinematic mode that lets users record video with a shallow depth of field and automatic focus changes between subjects, and McCormack reflected on the challenges of developing this feature.
“It was a long process with lots of windy roads, but like most profound things it takes a while,” says McCormack. “We’re not just looking at the depth of every single frame, but there’s also this thing called temporal stability: as we move between frames with people moving, how do we make sure you don’t end up with weird edges and stuff like that?”
The interview goes on to discuss Apple’s environmental responsibility and emphasizes how far the iPhone camera has come over the years.
“We’re not asking for the impossible, but we are asking that the camera achieves the best it can every year,” says Townsend. “Over the past ten years we’ve seen a dramatic improvement, but there is no rest.”
Townsend and McCormack also spoke with CNN Underscored‘s Jacob Krol, touching on the simplicity that Apple aims for with the iPhone camera:
“Long before you even hit the shutter, you just bring the camera up, we’re looking at auto exposure, white balance, autofocus to make sure that we’re getting all of the right information, raw information captured,” Jon McCormack, VP of camera software engineering at Apple, tells us.
The Stalman Podcast also shared an interview with Townsend and McCormack.
Apple has officially retired Beats Updater, the software utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers.
Beats Updater allows users to plug their Beats product directly into the USB port of their computer to check for firmware updates online, but with Apple’s growing tendency to deliver over-the-air updates to wireless products via iOS …
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it’s been around since iOS 11 was in beta testing.
At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly.
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone’s past, present, and future.
The report first reflects upon the iPhone’s lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed…
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage.
Verizon recently announced that it is planning to adopt Messages by Google as its default messaging…
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple’s new M1 chip. “After another year which saw record numbers of people switching to Affinity, it’s exciting to…
With the launch of Apple’s iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company’s new smartphones.
For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that…
Apple’s next-generation iPhone 13 lineup will use Qualcomm’s Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes.
Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone…