Apple Reportedly Acquired Israeli Photography Startup Camerai Last Year

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Apple quietly acquired Israeli photography startup Camerai around a year and a half ago for several tens of millions of dollars, with many of its employees joining Apple’s computer vision team in Israel, according to Calcalist. A separate source confirmed the story to TechCrunch, but Apple has yet to offer an official statement.



The report claims that Camerai developed photography-related technologies, including advanced capabilities in deep learning and computer vision, that have already become “a significant part of every Apple camera” and “made life easier for developers who wanted to include AR capabilities in their various apps.”
TechCrunch listed some of these technologies:

Its tech included the ability to detect different objects in the picture, and outline them with precision to alter them cosmetically; the ability to outline and apply filters across the whole image; a “skeleton tracking” neural network API that could detect and draw body joints in real time overlaid on a picture of a human; and its own version of selective focus for enhanced portrait modes…

Originally named Tipit, the company was founded in 2014 by Aaron Wetzler, Erez Tal, Jonathan Rimon, and Moty Kosharovsky.

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