Apple Raising App Store Prices in Chile, Mexico, Saudi Arabia and Turkey Due to Tax Changes

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Apple today began informing developers of upcoming App Store pricing changes in several countries due to tax changes, with the prices of apps and in-app purchases affected.


Prices are shifting in Chile, Mexico, Saudi Arabia, and Turkey.

  • Chile: New value-added tax of 19%
  • Mexico: New value-added tax of 16%
  • Saudi Arabia: Increase in value-added tax from 5% to 15%
  • Turkey: New digital services tax of 7.5% (in addition to the existing value-added tax of 18%)

According to Apple, developers will see their proceeds from ‌App Store‌ sales adjusted accordingly, with revenue calculated based on the tax-exclusive price.

‌App Store‌ proceeds will also be adjusted in Germany, France, Italy, and the UK due to tax changes, though ‌App Store‌ pricing will not be shifting.

  • Germany: Reduced value-added tax rate from 19% to 16%
  • France: New digital services tax of 3% (in addition to the existing value-added tax of 22%)
  • Italy: New digital services tax of 3% (in addition to the existing value-added tax of 22%)
  • United Kingdom: New digital services tax of 2% (in addition to the existing value-added tax of 20%)

Developers are able to download updated pricing charts from Apple’s developer site to prepare for the upcoming changes. Developers are able to change the prices of apps, subscriptions, and in-app purchases, and can opt to preserve pricing for existing subscribers if desired. Apple says the price changes will go live “in the next few days.”

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