Apple this week began highlighting exclusive offers that are available for Apple Card holders, with the offerings presented right in the Wallet app when accessing the Apple Card.
Looks like Apple is planning some sort of “Offers” feature for the Apple Card. I just saw a free News+ offer (sponsored by Panera Bread) in my Wallet app on iOS 15 on two devices. Link to sign up is broken and the message is now gone: https://t.co/zb8EVfTYBY
— Mark Gurman (@markgurman) August 5, 2021
This feature is still in the process of rolling out, and tapping on the “Learn More” button leads to a broken link so the full terms of the Apple News+ deal are unknown.
Apple has offered special promotions for Apple Card users before, usually in the form of extra cash back from select merchants or discounted prices on digital goods.
Extra cash back deals are also shown right in the Apple Card interface like the Apple News+ offer, but this appears to be the first time that Apple has advertised one of its own services to Apple Card holders directly in the Wallet app.
It’s not unusual for credit card companies to offer discounts and deals to their customers on various products, but Apple is in the unique position of having credit card customers and services to promote to its credit card users.