A new research report performed by Brand Directory deems Apple as the world’s most valuable brand for 2022. The research firm calculates the valuation of the brand at $355.1 billion. Note that this valuation is calculated by Brand Directory and not reflective of the brand’s market cap.
The top ten most valued brands globally are as follows:
1 – Apple
2 – Amazon
3 – Google
4 – Microsoft
5 – Walmart
6 – Samsung Group
7 – Facebook
8 – ICBC (Industrial and Commercial Bank of China)
9 – Huawei
10 – Verizon
Apple’s brand valuation increased 35% compared to 2021 and the valuation is the highest the firm has recorded of any brand.
Apple had a stellar 2021, highlighted by its achievement at the start of 2022 – being the first company to reach a US$3 trillion market valuation. The tech giant’s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be applied effectively to a much broader range of services.The iPhone still accounts for around half of the brand’s sales. However, this year saw Apple give more attention to its other suite of products with a new generation of iPads, an overhaul to the iMac, and introduction of AirTags. Its range of services, from Apple Pay to Apple TV, has also gone from strength to strength and become of increasing importance to the brand’s success.
Google placed third most valued brand.
Google saw a similar brand value growth of 38% to US$263.4 billion. The brand relies on advertising for the vast majority of its revenue, and was hurt at the start of the pandemic as advertising spend dropped due to uncertainty. However, as the world adjusted to the new normal, and with people spending more and more time online, advertising budgets opened back up and Google’s business rebounded, resulting in a healthy uplift in brand value.
Samsung group ranked sixth and is the only Korean brand listed at the top 25 most valued brands.
South Korea-based Samsung Group’s brand value stands at US$107.3 billion in 2022, a 5% increase from last year, which has allowed it to defend its long-time position as the most valuable brand in Asia-Pacific, although it fell down to 6th in the global ranking, overtaken by Walmart. WeChat remains the region’s as well as the world’s strongest brand.Samsung’s revenues have increased as a result of new product launches. Amidst a global supply chain crisis and high demand for memory chips, the brand has outperformed its competitors with high revenues in their chip manufacturing business. Furthermore, to meet consumer demand, Samsung is setting up a new computer chip plant in Texas worth US$17 billion. The tech giant has expanded its electronics offering too, with a new range of portable devices as well as kitchen and home appliances.
Huawei ranks as the ninth most valued brand for 2022, bouncing back up from 21st place for 2021. Huawei is certainly doing far better than it was since the beginning of the US-ban.
Huawei managed to reclaim its place among the top 10 most valuable brands in the world, following 29% growth to US$71.2 billion. Huawei’s smartphone business was hit hard by US sanctions, but it reacted positively by heavily stepping up investment in both domestic technology companies and R&D, as well as turning its focus to cloud services.
Finally, TikTok is the fastest-growing brand globally.
Tripling in brand value over the past year, TikTok is the world’s fastest-growing brand. With an astounding 215% growth, the entertainment app’s brand value has increased from US$18.7 billion in 2021 to US$59.0 billion this year. Claiming 18th spot among the world’s top 500 most valuable brands, it is the highest new entrant to the Brand Finance Global 500 2022 ranking.With COVID-19 restrictions still in effect across the globe throughout 2021, digital entertainment, social media, and streaming services saw continued growth, and TikTok’s rise is testament to how media consumption is changing. With its offering of easily digestible and entertaining content, the app’s popularity spread across the globe, however, it also acted as a creative outlet and provided a way for people to connect during lockdown.
Check out the report at the Source link to read more about the other top valued global brands of 2022.