Apple appears to be getting ready for some kind of Apple TV+ event in New York City, according to a stage and banners that have been erected at the Lincoln Center plaza in Manhattan.
Based on multiple images shared on social media, Apple has a stage and multicolored signs that alternately highlight Apple TV+ and “The Morning Show,” an upcoming series starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell.
Apple TV+ reviews came out this morning and critics were not particularly kind to “The Morning Show” despite its all star cast. The Hollywood Reporter, for example, called the pilot “brutally dull,” while Variety said Witherspoon and Aniston couldn’t “salvage this politically muddled, underthought, and underwhelming streaming misfire.”
AppleTV+ Event coming soon to Lincoln Center, NYC 👀 pic.twitter.com/4tVNtXXnfm
— tonn (@Antwittie) October 28, 2019
We don’t yet know when Apple plans to hold its Apple TV+ event at Lincoln Center, but Apple TV+ is set to launch this Friday, so we could see the cast of the series attending some kind of launch party or interview type of event.
A recent Instagram story from “The Morning Show” suggests Apple TV+ is going to debut at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time, though earlier reports suggested the service would be launching at midnight Pacific Time on November 1.
Apple TV+ will also launch with “See,” “Dickinson,” “For All Mankind,” “Ghostwriters,” “Snoopy in Space,” and more.