Apple Highlights App Store’s Role in Discovery, Privacy, and Safety: ‘More Than Just a Storefront’

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Apple has overhauled its About the App Store and Developing for the App Store web pages to focus on several key areas, including discovery, privacy and security, trust and safety, hardware and software, and downloading with confidence.

The new pages highlight a range of relevant statistics and emphasize the importance of trust and security on the App Store.

For over a decade, the ‌App Store‌ has proved to be a safe and trusted place to discover and download apps. But the ‌App Store‌ is more than just a storefront — it’s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

Apple boasts that every week over 100,000 apps or updates are submitted and reviewed by an App Review team, which now consists of over 500 experts from around the world. 10,000 accepted apps use Apple’s HealthKit, CareKit, and ResearchKit health technologies.

Interestingly, Apple also states that in 2019, the App Review team rejected over 150,000 apps for violating the company’s privacy guidelines. This year, the company has removed over 60 million user reviews believed to be spam. Apple says that it has rejected over one million app submissions over an unspecified time period for illegal, unsafe, harmful, or objectionable content. Over two million apps have been removed because they were devoid of needed updates.

Apple is committed to helping developers turn their brightest ideas into apps that change the world. That’s why the ‌App Store‌ helps you from start to finish — to build, test, market, and distribute your products and grow your business. Our marketplace is secure, trusted, and accessible — connecting you to over 1.5 billion devices in 175 regions. The ‌App Store‌ and you. Together every step of the way.

The new developers’ page says that 92 percent of iPhones issued in the last four years run iOS 13 and almost 90 percent of apps are reviewed within 24 hours. The page also declares that Apple has paid out over $155 billion to developers since 2008, and over 500 million people visit the ‌App Store‌ each week. 85 percent of apps are reportedly free, and these developers pay nothing to Apple. Over 50% of app downloads come from outside the developer’s home country.

Apple notes that a 2019 study found the ‌App Store‌ facilitated over $519 billion in commerce globally, and it supports over 2.1 million U.S. jobs across all 50 states, making it one of the fastest-growing sectors of the U.S. economy.

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