Apple Adjusts Pro Display XDR Marketing in UK Following Complaints of Misleading Claims

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Apple has adjusted the marketing of its high-end Pro Display XDR in the UK following complaints to the country’s Advertising Standards Authority that it was misleading customers.

Pro Display XDR Blue


As reported by 9to5Mac, the ASA (Advertising Standards Authority) had received complaints from customers about Apple’s indirect claim that the Pro Display XDR features a 100% P3 wide color gamut. Apple previously marketed the Pro Display XDR as featuring P3 wide color gamut without any caveats, however following the complaint, the company has added a footnote to the product page in the UK to indicate it “supports 99% of the P3 wide color gamut.”

p3 wide color change

9to5Mac (Change in Pro Display XDR website following complaint)

Additionally, UK customers complained to the ASA regarding Apple’s use of the term “Far beyond HDR.” The complaints, alleging it to be misleading, caused Apple to remove it entirely from the product page in the UK. The Pro Display XDR marketing remains unchanged in the US.

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