A Brief Guide To The Kinds Of Digital Marketing
Digital marketing is a multi-pronged weapon in the arsenal of any business. We live in an ever more connected world thanks to the World Wide Web. The internet is perhaps the most important domain for marketing that exists. Here is an extremely brief guide to the five most useful forms of digital marketing in use today. Some of the entries on this list can be drawn on without specialist knowledge, and several can only effectively be employed by digital marketing agencies.
Content Marketing
Content marketing is the bread and butter of any digital marketing professional. Every company should strive to provide audiences with useful and relevant podcasts, videos, articles or guides. Consumers typically reject conventional marketing materials, but they have good reason to accept and utilize useful content. Done correctly, content marketing can strengthen brand identity, entice new customers and help position a company within a preexisting community.
SEO
Search Engine Optimization – otherwise known as SEO – is a term used to describe various methods of improving a website’s search engine ranking. Legend has it that SEO was pioneered by the manager of the rock band Jefferson Starship, who was disappointed with the performance of his charges’ website on early search engines.
Today, SEO is a complex game indeed. SEO agencies create custom content, tailor metadata and link towards sites strategically in order to improve the search engine rankings of their clients.
Pay Per Click
Some digital marketing services offer a pay per click plan. Pay per click advertising plans rely upon services like Google Ads which notify ad owners when their digital property has been clicked by a potential consumer. This means that digital marketing agencies are able to charge clients an amount relative to the number of clicks their advertisements have received. Pay per click campaigns help companies keep their expenditure on marketing relative to their potential gains from it.
Influencer Marketing
Influencer marketing is a huge deal right now. Projected to be worth $13.8 billion by the end of 2021, the investments made in influencer marketing strategies are seen as worthwhile by many companies. Influencers have a huge amount of sway with extremely specific demographic groups. They are a mouthpiece through which a company can talk directly to their most valued potential customers. Young people are incredibly wary of swish marketing copy of the kind used in traditional advertising. Influencers speak their language, know their social cues and know when a campaign is inappropriate – all things people outside target demographics typically struggle with.
Social Media Marketing
Social media has an inescapable influence on billions of people’s lives. Some 3.6 billion people used social media worldwide in 2020 – a number predicted to increase to 4.41 billion by 2025.
It might not surprise you, then, to learn that social media based marketing can be an immensely powerful form of digital marketing. Because of the huge quantities of data collected by social media sites, their developers have been able to build powerful algorithms that allow advertisers to target incredibly specific groups.
