DeAndre Cortez Way, aka Soulja Boy, aka Soulja Boy Tell ‘Em has never returned to the career high of his hit Crank That (Soulja Boy). But Way is a Renaissance man: rapper, producer, actor, and now peddler of knock-off smartwatches.

Soulja Boy this week launched his new line of merchandise, which includes games consoles (cheap emulator boxes), a smartphone and the SouljaWatch, a smartwatch that costs just $19.99 and looks quite a lot like an Apple Watch.

Read this:

So much so that most of the marketing material is just pictures of Apple Watches with SouljaWatch slapped on the screen. If you click through to actually buy one of these smartwatches you’ll get to choose whether it ships from China or Russia, and whether you want a retail box or not. Nothing suspect here at all.

The watch can do calling, messaging, sleep tracking and even has built-in GPS. It works with Android and iOS, and even rocks a 0.3MP camera. But we have so many questions: what operating system does it run? Can we have one? Is any of this legal?

We put these queries to a representative on the site’s ‘SouljaChat’ but at the time of writing we’ve had no response. Rest assured, we won’t rest until we get answers.

Is it a scam? Polygon did some digging on the SouljaGame consoles, which are apparently poorly rebranded emulators. We suspect the SouljaWatch is running on Android (the elow video strongly suggests this is not Wear OS), and while Soulja may have done just enough due diligence to avoid any legal hubbub, we wouldn’t be surprised if Apple is on his case about those promo pictures before the week is out. What you think Soulja Boy is afraid of jail?

Anyway, here’s a video of Soulja Boy previewing the watch.

“We’re going viral just in time for Christmas,” he says. Just not for the right reasons.


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