Microsoft has been busy reorganizing its internal teams over the past several months, starting with a major shakeup of its leadership teams and continuing with further – albeit smaller – shifts. According to new reports from both Petri and ZDNet, Microsoft’s latest target as part of these internal moves is Cortana, which is said to be now under the purview of the Experiences & Devices and Office teams.
The move would shift Cortana out of its current home as part of the AI + Research team, under the guidance of Executive Vice President Harry Shum.
From Brad Sams, reporting for Petri:
At this time, the charter for Cortana isn’t clear internally and the dust hasn’t even started to settle on this announcement but understand that going forward, Microsoft is significantly changing the way it thinks about and utilizes Cortana.
Microsoft’s end goal here is to integrate Cortana into Windows 10 seamlessly so that users don’t even know they’re using the assistant. This is where the “productivity” aspect of this repositioning comes in. Cortana can keep you being productive by sharing activities across devices with Timeline and “Pick up where you left off,” sync and manage notifications across devices, and present things contextually.