Bellabeat is launching its first smartwatch that channels all of the health and wellbeing features from its smart jewelry collection into a stylish piece of wrist wear.
The Time is a hybrid smartwatch based on a quartz movement that’s designed for women and aims to help track health and wellness 24/7.
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Available in silver or rose gold options, the stainless steel hybrid supports interchangeable straps to mix up the looks and has been slapped with a 3ATM (up to 30 metres) water resistance rating. Bellabeat says the watch has a hypoallergenic design so you shouldn’t have cause for concern it might not like sitting against your skin. It also runs on a standard watch battery giving you six months battery life.
Along with that all important feature of simply telling the time, the Time is able to offer smarts such as activity tracking, sleep tracking. It can also monitor your resistance to stress, which is calculated via Bellabeat’s own stress-predicting algorithms. It’ll also send a vibrating buzz to your wrist when you’ve been inactive for long periods of time. The watch will additionally monitor meditation and menstrual cycles to offer a more comprehensive overview of your overall wellbeing.
Data is synced to the same Bellabeat companion smartphone app (iOS and Android) available for its Leaf and Leaf Chakra wearables. That means the offer of additional features like guided meditation and breathing exercises.
“At Bellabeat we are aware of how stress can affect our lifestyle and wellbeing, with pressure to do better, be more active and look good. We are delighted to be expanding the Bellabeat ecosystem for women to use our product suite to guide their wellness journey, says Urska Srsen, co-founder and chief commercial officer of Bellabeat.
The Time is on sale now for $179 from Bellabeat’s own website. It will also be available from retailers in the UK including John Lewis, Amazon and Selfridges.
We are big fans of Bellabeat and its wearables that offer innovative features wrapped up in beautifully made designs. It looks like we can expect more of the same from its very first smartwatch. Will a hybrid be more of a hit than its Leaf pendant? We hope to try one out in the not too distant future to find out.
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